SAN FRANCISCO, CA. – Sojern , the world’s leading traveler audience engagement platform that delivered $3B in direct booking revenue for travel companies last year, released its Q1 Global Travel Insights report . The report uncovers emerging travel patterns and destinations for spring travel around the world and arms travel marketers with insights on how to tailor more effective consumer messages to drive bookings for a specific travel window.
Sojern’s quarterly reports are based on travel intent data from 350 million traveler profiles, across 100,000 unique audience segments and billions of travel intent signals, including search and booking data from online and mobile channels.
Spring Break hot spots beginning to emerge
Beach destinations dominate the spring travel scene for North Americans. The top searched beach destinations include: Miami, Cancun, Honolulu, Fort Myers and San Juan.
Latin American travelers are also interested in the beaches of Miami and Cancun, but given their easier access to other destinations and their diverse cultural ties, they’re also looking for different beach getaways: Barcelona, Rio de Janeiro and Havana rounded up the top five.
For Europe, Spain dominates beach searches: Barcelona, Palma de Mallorca, Malaga, and Alicante all make the top five searched beach destinations. The only […]