Flight Centre Travel Group has appointed Rooster PR to manage Flight Centre and StudentUniverse UK PR programmes following a competitive pitch.

Under the agreement the agency will manage the PR for the following brands: Flight Centre UK as well as Flight Centre Ireland, Flight Centre First & Business, Flight Centre Business Travel, Round the World Experts and StudentUniverse, a leading resource for student travel discounts.

Rooster has been briefed to help Flight Centre position itself as the UK’s top travel retailer to Australia and raise awareness of the company’s Australian expertise. The agency will be responsible for Flight Centre’s day-to-day press office and ongoing media strategy, managing pro-active and re-active media enquiries as well as news generation and crisis and issues management.

Rooster will help Flight Centre kick off 2017 by implementing an integrated Australia Day campaign which the agency created for the pitch. The campaign will communicate the benefits of booking with Flight Centre, highlight the company’s unbeatable knowledge of Australia as well as incentivising potential customers to book their Australian holidays with Flight Centre.

In addition to Flight Centre, Rooster will be responsible for StudentUniverse’s UK press office. Briefed to elevate the company’s profile and position it as the world’s leading […]