Birmingham’s hotel sector has seen its most successful year in history, with occupancy rates for 2016 peaking at 99% capacity and averaging at 75% – both, the highest on record. Birmingham The figures released today by Marketing Birmingham’s Regional Observatory, are backed by further evidence of unprecedented growth in the region’s visitor economy. The data reveals both the proportion of international visitors and overnight visitors to the city have doubled in the last three years, bolstering Birmingham’s standing as a global tourist destination.
Overnight guests now account for 45% of all visitors, compared to 21% in 2013. Whilst the proportion of international visitors has grown from 6% to 12%, respectively, with the most visitors travelling from European countries such as France and the Netherlands, as well as from the US.
Additionally, the proportion of leisure visitors to the city has also increased – from 45% in 2013 to 76% in 2016; demonstrating a significant shift in the type of visitors the city is drawing. The Birmingham Perception Survey 2016 – a report that looks at consumer perception trends over time – confirms a step change in the city’s reputation as a tourist destination. Birmingham has witnessed the greatest improvement in perceptions […]