Stansted Airport says it saw a significant boost in retail spend during a two-day Black Friday shopping event at the end of November, as well as a 70% boost to the airport’s Shop & Collect service. However, as travel retailers struggle to compete with internet retailers and the High Street on price, some believe such heavy discounting and promotions may be damaging to the customers’ perception of value.
Retailers in the US, who sought to boost sales in the run up to Christmas following Thanksgiving, initiated a promotional shopping day (24 hours) back in the 50s.
The successful outcome of such a promotional period meant that many retailers effectively moved ‘in the black’; hence the name that followed.
The shopping extravaganza has now well and truly made its way to the UK and Black Friday promotional posters were highly visible this year on High Streets around the country. Black Friday was promoted heavily on each MAG airport website and those who had signed up to receive newsletters from MAG airports also received notifications of the shopping event by email. “We ran Black Friday over two days (24-25 November) following a successful trial last year,” Stansted Airport’s Head of Retail – managing […]